• See you in Denver, July 15-18, 2020!
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Exhibitor Opportunities

Exhibitor Registration is now open.

Exhibiting at RBC is by invitation only. If your company is invited to attend, an email invitation will be sent to your company contact. If your company did not receive an invitation, please contact rbc@cardinalhealth.com.


RBC 2020
Colorado Convention Center
Denver, Colorado
July 15-18, 2020

RBC started in 1990 as a regional show and has since grown into the industry's largest trade show for independent pharmacies. While the conference location changes from year to year, our mission remains the same - to help independent pharmacies navigate the ever-changing marketplace by giving them access to the best pharmaceutical business vendors in the industry.


Why exhibit?
  • RBC attendance continues to increase every year
  • Over 4,000 independent pharmacy customers
  • 939 exhibitors representing over 300 exhibiting companies
  • A pharmacy customer spends an average of 2 hours and 43 minutes on the RBC tradeshow floor each day
  • All 50 states represented + Puerto Rico and the Virgin Islands

  • RBC 2020 details

Sponsorship and Advertising Opportunities

With more than 4,400 nationwide independent pharmacies in attendance, Cardinal Health RBC 2019 is an awesome opportunity to create awareness of and interest in your company. Align your business with an event steeped in quality, engagement, innovation and fun.

Download the RBC 2020 Sponsorship Guide (PDF)


Please see instructions below on how to easily log into your existing registration to add sponsorships to your purchases.
  • Return to https://rbc25j78.smarteventscloud.com/portal/login.ww
  • Enter the username and password used to originally register or purchase your sponsorship package(s)
  • On the My Account page, you will see a “Purchased Items” table outlining what has already been purchased.
  • Click “Purchase Registration Items” to return to the Registration/Sponsorship Packages page.
  • Select the sponsorship and quantity (if applicable) you are trying to add and click “Continue”
  • Review the newly purchased item(s) on the Payment Details page and confirm all applicable information.
  • Click “Continue Registration” to confirm your amended order.

Exhibitor hotels

Embassy Suites
0.1 miles from Convention Center
1420 Stout St
Denver, CO 80202

$259 + Tax

(303) 592-1000

Hilton Garden Inn
0.3 miles from the Convention Center

1400 Welton St.
Denver, CO 80202

Exhibitors can call the hotel directly at (303)-603-8000 and reference the booking code "CARD20"

259 + tax

You can reserve booking by clicking here.

Registration is now open

If you would still like to register, please contact your Cardinal Health sales representative.