• See you in San Antonio for RBC 2017!
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Exhibitor opportunities

Exhibitor registration is now open.

Exhibiting at RBC is by invitation only. If your company is invited to attend, an email invitation will be sent to your company contact. If your company did not receive an invitation, please contact rbc@cardinalhealth.com.


RBC 2017
Henry B, Gonzalez Convention Center
San Antonio, Texas
July 26-29, 2017

RBC is more than a pharmacy business conference. RBC celebrates the history and value of the independent pharmacy, and provides numerous opportunities for independent pharmacy owners to learn how to expand their business. Cardinal Health celebrates and supports the independent pharmacy at this four-day event. RBC started in 1990 as a regional show and has since grown into the industry’s largest trade show for independent pharmacies. While the conference location changes from year to year, our mission remains the same - to help independent pharmacies navigate the ever-changing marketplace by giving them access to the best pharmaceutical business vendors in the industry.


Why exhibit?
  • RBC attendance continues to increase every year
  • Over 4,000 independent pharmacy customers
  • 924 exhibitors representing 363 exhibiting customers
  • 941 attendees were at RBC for the first time
  • A pharmacy customer spends an average of 2 hours and 43 minutes on the RBC tradeshow floor each day
  • All 50 states represented including Puerto Rico and the Virgin Islands

  • RBC 2017 details
    • 17 available show floor hours over three days
    • 279,642 square feet of total exhibit space
    • A wealth of cultural, historic and entertainment attractions
    • Easy to get from one place to the next, either street level or via the popular and iconic Riverwalk

    • Download the RBC 2017 Exhibitor Prospectus here (PDF)

Sponsorship and advertising opportunities

As an exhibitor at RBC 2017, you have the opportunity to align your company with an event steeped in quality, engagement, innovation and fun. During registration, you'll be able to take advantage of a diverse offering of sponsorship and advertising opportunities. Further details, pricing and availability will be available within the registration.

Exhibitor hotels

Hilton Palacio Del Rio

200 S. Alamo Street
San Antonio, TX 78205

Reservations must be made through the exhibitor portal. Exhibitor registration and login credentials required.

Residence Inn
San Antonio Downtown/Alamo Plaza

425 Bonham
San Antonio, TX 78205

Reservations must be made through the exhibitor portal. Exhibitor registration and login credentials required.

Customer registration is open

RBC 2017 in San Antonio, Texas